Logo Designed! What a coincidence!

Logo Designed! What a coincidence!

Idea behind the Identity

We wanted to sell rare, unique and extra ordinary stuff, so the word Atrangi instantly came to the mind. Creating the identity meant finding the right balance between Atrangi’s urban look and their rural roots and between being handmade and mass-produced.
Few thoughts about the logo: 
  • Logo has to be colourful
  • Since Atrangi has 7 letters why not add the 7 vibgyor Colors.
  • We got married on 7th July(7th Month)
  • We live in a flat that totals to 7
  • a lot more weird stuff....

With the above concept in mind, we shared our thoughts with our Brand consultant Mr. Vedant from UV Com.

First attempt : 

 

Atrangi Logo

We were pretty happy with the above concept but Mr. Vedant asked us to check the second option : 

Atrangi Logo

It was hard to believe, the center element designed by Mr. Vedant was very similar to the earring because of which Atrangi was conceptualized. 

soul of atrangi

Its a mere coincidence but we love to believe that the universe does provoke such magical serendipity.

The final Logo:

Meaning of Atrangi

2 comments

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Sarah Carlson

Sarah Carlson

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sunil

sunil

very colorful logo

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