Idea behind the Identity
- Logo has to be colourful
- Since Atrangi has 7 letters why not add the 7 vibgyor Colors.
- We got married on 7th July(7th Month)
- We live in a flat that totals to 7
- a lot more weird stuff....
With the above concept in mind, we shared our thoughts with our Brand consultant Mr. Vedant from UV Com.
First attempt :
We were pretty happy with the above concept but Mr. Vedant asked us to check the second option :
It was hard to believe, the center element designed by Mr. Vedant was very similar to the earring because of which Atrangi was conceptualized.
Its a mere coincidence but we love to believe that the universe does provoke such magical serendipity.
The final Logo: